About Us

The Selangor Tourism Analytical Portal (STAP) is a cutting-edge platform designed to empower Selangor’s tourism industry with real-time data, actionable insights, and interactive analytics. STAP centralizes data from a variety of sources, including hotel and tourism product surveys, providing industry stakeholders with the tools to drive informed decision-making, sustainable tourism growth, and Through its interactive dashboards and detailed reports, STAP offers a deeper understanding of tourism trends, allowing businesses, policymakers, and researchers to track key metrics such as tourist arrivals, hotel occupancy, satisfaction levels, and the impact of tourism products. By leveraging technology, STAP is transforming how Selangor’s tourism sector adapts, evolves, and thrives in an increasingly data-driven world.

Whether you are a tourism operator, local government official, or researcher, STAP provides the insights you need to stay ahead in Selangor’s dynamic tourism landscape. Join us as we work towards a more innovative, sustainable, and vibrant tourism future for Selangor.

Mission

Data-driven insights

The mission of STAP is to harness the power of data and technology to support Selangor’s tourism industry by providing accurate, real-time insights that drive informed decision-making, foster sustainable growth, and enhance the overall tourist experience. By centralizing tourism-related data, such as hotel occupancy rates and feedback from tourism product surveys, the portal empowers stakeholders—including tourism operators, government bodies, researchers, and industry professionals—to make strategic, data-backed decisions.

Empower Stakeholders

The portal’s mission is also centered around empowering a wide range of stakeholders—tourism operators, government officials, and researchers—with tools and resources that help them stay ahead of the curve. By providing data in an accessible and understandable format, STAP supports their efforts to improve services, create new policies, and enhance research.


Drive sustainable tourism Growth

At its core, STAP is about innovation. The portal utilizes cutting-edge technologies like real-time analytics and interactive dashboards, offering stakeholders the ability to track and visualize tourism trends and performance metrics. This encourages forward-thinking strategies in marketing, planning, and operations.



Key features

Data collection

Gathers real-time data from hotel and tourism product surveys to understand trends and customer preferences.

Real-time Analytics reporting

Provides dynamic, user-friendly dashboards that visualize key metrics like hotel occupancy, tourist satisfaction, and product performance

Stakeholder access

Serves tourism operators, government agencies, and researchers with tailored insights for improving services and promoting growth.

Team member

Corporate Strategy Executive (Data & Statistics)


Muhd Imran bin Saidi

imran@tourismselangor.my

Corporate Strategy Manager


Mr. Halim Bin Hamdan

halim@tourismselangor.my

Corporate Strategy Senior Executive


Mohd Salleh bin  Sajari

Salleh@tourismselangor.my